By Ricardo in Jornal Empresas & Negócios
In 2018, 211 thousand Brazilians chose California as their travel destination, spending US $ 388 million on the Californian market – an increase of more than 10% in number of visitors compared to 2017. Such values make Brazil the 11th main market, still distant, however, from the tenth place, Germany (407 thousand visitors and spending of US $ 714 million), according to San Francisco Travel, the American agency that resembles our ministry of tourism.
The growth projection for the coming years is very positive, Visit California expects to receive 249 thousand Brazilians by 2022. Compared to the last five years, the Brazilian market shows that, at least in this market, it has already recovered from the recent economical crisis. Brazilian executives seek this destination to understand the unique innovation ecosystem, the search for inspiration that only Silicon Valley offers, in addition to the search for inspiration and to close deals.
Wish International, a Brazilian company with branches in the United States and Europe, took about 3,000 executives between 2018 and 2019 and, for this year, the goal is to increase the number of Brazilians by 20%, mainly to Silicon Valley, the mecca of technology and disruption. For 2020, the forecasts are for Brazilian GDP growth and inflation may remain stable.
Natasha Caiado, founder of Wish International and a member of the San Francisco Travel committee, points out that Brazilians are independent, but accustomed to personalized attention, and this is where Wish International acts, on the bridge between disruptive content and Brazilian needs, in addition, the company manages logistics, all content curation for these executives, reaching goals of taking care of all the details of the travel of Brazilian executives, from the choice of destination to the return home.
“Most of our customers, whether the company that hires us or the executive himself, choose the Silicon Valley region because everything is disruptive and differentiated there. From the conception of large technology companies, such as Apple and Oracle, to startups, fintechs and health tech. I believe that the largest audience, without a doubt, are the Brazilians ”says Natasha.
Brazilian executives seek this destination to understand the unique innovation ecosystem, searching for inspiration that only Silicon Valley offers. The search for inspiration, in addition to being disruptive, also because some work in companies that operate in the region or even to give an upgrade in their careers, with courses at universities like Stanford, located in Silicon Valley.
