Passions are stronger than differences


Relationships are sometimes one of the greatest challenges

for companies that work in (international) markets where the culture is very different to the company’s original culture.

We took head-office and subsidiary executives of an electronics company, to an exciting trip to the Grand Canyon.

A helicopter ride over beautiful scenery broke the ice.

In 2014, Wish suggested linking different cultures through common passions.

In the heart of the desert, the executives were divided into pairs (head-office and subsidiary). Each pair received a sports convertible to be used in a unique trip on Route 66.

At the end of the drive, with the roaring of motors and the thrill of the acceleration, the curves taken and the passion for speed, the very different perspectives  evolved into new relationships of partnership and trust.

images that stay forever