CES 2020 shows that joining brands generates buzz and can make a strategic difference in the success of companies.
By Natasha De Caiado Castro in Meio & Mensagem
Unity is strength? Yes! And the sales force, of course, increases even more when companies come together and together offer solutions on demand to their customers and suppliers.
In the 2020 edition of CES, the biggest technology fair in the world, which took place last week, in Las Vegas, in the United States, I noticed a very interesting trend: How much the combination of brands became buzz and how they can make a strategic difference in the success of companies.
Delta Air Lines, for example, launched the Fly Delta app that creates a new and exclusive experience (experience marketing) for the brand’s customers. They launched to an audience of 170,000 people, in partnership with Lyft, which will serve as a digital concierge that will anticipate customers’ needs. With the app, it will be possible to check luggage from the residence itself, for example, and only find it directly in the hotel room.
The company also presented, in partnership with Sarcos Robotics, a mobile and agile robotic exoskeleton, which promises to increase the physical capacity and safety of company employees who carry so much luggage at airports around the world.
Another highlight was the partnership with studios and their startup, Delta Flight Products, for the creation of content and entertainment on board. The company is testing new features, such as a “binge button” to marathon series or programs and give more control to the passenger experience including on-board chats, individualized food and beverage pre-order, screening of launches and blockbusters with Netflix.
The Toshiba brand launched the smart microwave capable of pairing with Amazon Alexa and Google Home, ushering in a new era of smart kitchen technology. The revolutionary microwave oven was presented at both Google and Amazon booths, and integrates voice control technology to create a versatile kitchen assistant that meets everyone’s daily cooking needs.
As for what was really on display at CES, all companies, from Samsung to Toyota, presented their vision of connectivity, with new products that promise to bring people together – and entire cities. Electronic company launching smart car, car company showing machine learning and artificial intelligence partner. Consumer goods company using robotics and machine learning partner. Drones with the ability to move human beings in partnership with ride sharing companies. Synergy between big companies, big companies accelerating startups, a world not only connected by 5G, the event’s star, but by surprising and unimaginable partnerships for some time.
In Brazil, the cross between the brands has also started and one of the coolest examples is the partnership between Trident and the 99 app, which came together to offer savings in the value of the races with the change in mood provided by chewing gum. The partnership offers 15% discount on 99Pop category races to Trident consumers, in the special 99 + Trident edition, available in the Orange Tangerine flavor.
United brands will never be defeated? That’s the tip!
Read in full: http://ces.meioemensagem.com.br/2020/01/14/a-uniao-e-uma-solucao/
