Carmen Simon, a cognitive scientist, she has helped some of the world’s most visible brands craft memorable messages by focusing on how the brain works. Carmen is the cofounder of Rexi Media, a presentation design and training company. She holds doctorates in both instructional technology and cognitive psychology, and is a recognized expert in presentation design, delivery, and audience engagement. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.
She has worked with AT&T, Google, Cisco, HP, Merck, McDonald’s, Xerox, and ESPN, among others. Her most recent book is called Impossible to Ignore, and has been selected as one of the top books on persuasion. Dr. Simon has two doctorate degrees: one in instructional technology and one in cognitive psychology. She also teaches at Stanford University and speaks frequently on the importance of using brain science to craft communication that is not only memorable but sparks action.
